Shop Zetu and Safaricom Launch the Shop Zetu Mini App on M-PESA Super App

Mpesa Super App Customers Can Now Have Access to a Wide Variety of Trusted, Affordable, and Quality Fashion

Nairobi, Kenya – 13th April 2023… Shop Zetu is proud to announce our partnership with Safaricom (NSE: SCOM) to launch the Shop Zetu Mini App on the M-PESA Super App. This collaboration will enable more than 7 million M-PESA Super App customers to access and shop for women’s and men's fashion from over 200 vendors within our mini app. Our team at Shop Zetu will dispatch and deliver items to customers across the country within three days of placing an order, and customers will receive an SMS with a tracking link to monitor their shipment's progress.

"We are delighted to partner with Safaricom and leverage their digital and financial solutions to empower our more than 200 partners,” says Marvin Kiragu, CEO of Shop Zetu. "The Shop Zetu M-PESA Mini App expands our reach to more than 7 million customers while also providing Kenyans with access to a trusted and reliable source for the latest fashion trends.”

M-PESA customers can access the Shop Zetu Mini App under the "Services" option on the M-PESA Super App. Through this partnership, Shop Zetu aims to help its vendors expand their market share by tapping into M-PESA's Super App reach. In turn, Safaricom is committed to supporting businesses on M-PESA, particularly SMEs, to have their own Android and iPhone apps without investing in the necessary infrastructure and distribution.

" As part of our purpose to Transform Lives, we are looking to empower millions of entrepreneurs across the country to grow their businesses and to run them more efficiently," says Peter Ndegwa, CEO of Safaricom. "By partnering with Shop Zetu, we will enable hundreds of fashion business owners to reach millions of customers on M-PESA while connecting our customers with access to a wide variety of trusted, affordable, and quality fashion.”

The M-PESA Super App currently has over 40 Mini-Apps, making it the country's leading Super App. We are excited to be a part of this innovative platform and look forward to empowering more Kenyans with affordable, and trendy fashion choices through our partnership with Safaricom.

About Shop Zetu
Shop Zetu is building Africa’s largest fashion e-commerce company providing a marketplace connecting fashion vendors to customers across the continent. The Company also provides a suite of tools enabling online fashion retail including digital advertising, content creation, logistics, warehousing, and last-mile fulfillment.