ShopZetu - What is it all about and how can I be a part of it?

What is ShopZetu?

ShopZetu was founded in December 2019 as an ecommerce platform and was created with the aim to be the Kenyas leading marketplace for numerous fashion and lifestyle brands in Africa and beyond.

The original idea behind it was was birthed out of a need to cater to a more youthful demographic as compared to its sister brand Vivo and that is how the fashion line Zetu (now Zoya) came to life.

Currently the platform holds over twenty different brands including Vivo and Zoya. ShopZetu offers customers the convenience of access to multiple complimentary brands in categories such as fashion, beauty, accessories etc. The platform not only caters to women, but men and kids alike.

ShopZetu Pop Up Store

We recently opened up a ShopZetu Pop Up store that carries a number of the brands that are housed on the platform. The pop-up store is located at the Two Rivers Mall in Nairobi. The thinking behind this was to give our customers the chance to physically interact with some of the products that they see on the website which could lead to faster purchasing decisions. It also helps with the omni channel model we are trying to implement that gives customers the chance to order online and pick up in-store or make their orders in-store and have them delivered to them.

How do I know if my brand is a good fit for ShopZetu?

If your brand fits comfortably in the lifestyle category of products then we are looking for you! That is, anything that falls within beauty, accessories, fashion, skincare and hair.

Why Should I join Shop Zetu?

If you are a brand that is looking to increase brand awareness, online sales, or offer amazing customer service to your clients then Shop Zetu is the platform for you. We work in collaboration with our brands to create beautiful content and manage all the customer service and delivery/logistics for you. Here is what a couple of our brands had to say about Shop Zetu:

Beaded Kind

"I came to know about Shop Zetu through the DM 😉. Their Instagram page was shared by someone close to me around the time I was formalising the business. I resonated well with the vision they have of being a Pan-African online marketplace which ties in perfectly with the target audience we have in mind. The products we design symbolize the edge and flare of the urban man and woman which is what I feel Shop Zetu represents.

Something else that attracted me to Shop Zetu was the flexibility offered to vendors in choosing between the warehousing or drop-shipping method. As a relatively small business, the drop-shipping option makes all the difference as I do not need to tie up too much capital in inventory that could otherwise be used to grow the business in other areas such as online marketing and product development. These favourable terms of engagement also made me confident in knowing I made the right choice."


We were introduced to Zetu by the great Wandia Gichuru, she’s a woman that we look up to at Ikwetta and I personally admire her spirit and ambition. So quick on her feet, her mind is always thinking of a million new ideas and when she told us about ShopZetu, we were excited immediately.

Moreover, Sharon Mundia has been a great supporter of brands that are Made in Kenya, and she personally picked the styles that are showcased on the website. Her sense of fashion and eye to pick a diamond from amongst a sea of broken glass is impeccable.

Moreover, all the women we’ve worked with on the Zetu team from day one have been great and this keeps us motivated and excited about working with Zetu.

How Do I get My Products on ShopZetu?

To get your products on ShopZetu, simply contact us via telephone or email or fill in your business information below. Once you get in touch with us, your brand goes through a vetting process to see if it meets a certain criteria and if we feel it is a great fit for ShopZetu, we will get in touch with you and give you instructions on how to proceed.

We look forward to hearing from you!



  • Margaret

    Hallo,I am in perfume business and would like to partner with shop.Looking forward to hear from you .

  • Violet Kuria

    Hello ,I would like to be part of shop zetu, I love fashion and am very passionate on locally made products, looking forward for your consideration.

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