ENIGMATIC JULY
Ah, July! A month that’s more than just a page on the calendar. Named after Julius Caesar, the legendary Roman dictator who reshaped calendars and left a mark on time itself, July carries a legacy that’s anything but ordinary. You see, Caesar’s brilliance wasn’t just in his conquests but in his ability to organise time itself, giving us the Julian calendar, the precursor to our modern-day Gregorian calendar. Originally known as Quintilis, Latin for the “fifth month,” July marked its spot in the early Roman calendar. But after Julius Caesar's death in 44 B.C., Quintilis was reborn as July to honour him, forever immortalising his legacy.
Unleashing the Lore
But enough about ancient Rome! Let’s talk about the here and now. In many parts of the world, July is the heart of summer, synonymous with sun-soaked days and balmy nights. It's the month when the "Dog Days" of summer reign supreme—a term that conjures images of relentless heat and lazy afternoons. This phrase is tied to the rising of Sirius, the Dog Star, which is the brightest star in the sky, not including our Sun. In ancient times, people believed the combined heat of super-bright Sirius and our Sun was the cause of summer’s sweltering temperatures.
While we might not be howling at the moon or driven mad by the heat,
the spirit of the Dog Days lives on, reminding us of summer’s peak.
The Kenyan Twist: Embracing July's Charm
Now, in Kenya, July doesn’t quite bring the scorching heat. Instead, it's a season of crisp air and cosy layers. But that doesn't mean we can't channel the summer vibes! Picture this: a fusion of warm, vibrant colours and lightweight fabrics that embrace the essence of summer while keeping you snug. It's the perfect blend of style and comfort, ideal for making a statement at Black Excellence.
This July, we’re thrilled to introduce a unique collaboration that marries the chic elegance of Shop Zetu with the cultural dynamism of Black Excellence. Founded on the pillars of urban culture, diligence, and luxury, Black Excellence is more than an event— it’s a space where networking meets indulgence, with the finest whiskeys, gourmet food, exquisite fashion, and soul-stirring music.
Our casual summer collection is designed to be as dynamic and versatile as you are. Whether you’re mingling at Black Excellence or just soaking in the good vibes, these pieces are your go-to for effortless style. Think breezy dresses, vibrant kimonos, chic tulip wide pants, and accessories that add the perfect finishing touch. So why wait? Dive into our collection, find your perfect outfit, and get ready to turn heads at Black Excellence.
Writer: Conso Mwaura
Editor: Annemarie Muchunu
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